
Implementation of the Lobster Data Platform to connect business applications across Exterioo and Juntoo. Knowledge transfer and support to build internal integration expertise.

Exterioo and Juntoo are well-known Belgian retail brands within the Beliving Group, specializing respectively in outdoor and indoor furniture.
Both brands combine a strong network of physical showrooms with a growing e-commerce presence, creating a true omnichannel shopping experience. Their shared ambition is to offer customers consistent, high-quality service across all channels — from online browsing to in-store delivery.
"Migrating from our legacy ERP/POS system presented significant challenges—particularly around integrations, which proved to be far more complex than data migration alone.
With Lobster, we’ve been able to maintain close alignment with each partner’s preferred standards and technologies, ensuring minimal disruption.
While we strive to handle as much as possible internally, Scoptis has been a key accelerator—providing both deep expertise and additional resources when needed.
Without their support, our transition would have taken considerably more time and caused far greater strain on our organization."
Lode Mortier, Senior Business Analist
Exterioo & Juntoo – Building a Connected Retail Foundation
Operating in a dynamic retail environment, both brands rely on the smooth exchange of data between numerous systems — ERP, e-commerce, PIM, POS, logistics, and supplier applications. Historically, integrations were developed as custom extensions, making maintenance and scalability increasingly challenging.
When the Beliving Group decided to modernize its IT landscape and introduce Microsoft Dynamics 365 Business Central as the new ERP backbone, it became clear that a central integration platform was needed. The goal was to achieve flexible, standardized, and reliable data flows across the entire business architecture.
After a detailed market evaluation, the group selected the Lobster Data Platform as the middleware solution best suited to support their omnichannel ambitions — enabling seamless communication between all applications and systems.
SCOPTIS – Enabling a Fast and Confident Start
To ensure a fast and confident start, SCOPTIS supported Exterioo and Juntoo during the first phase of their integration journey. SCOPTIS provided expert guidance on integration architecture, best practices, and the setup of initial data flows, while coaching the internal teams to quickly build their own expertise.
This collaborative approach allowed the Beliving teams to deliver the first integrations in a short timeframe, ensuring that key data flows between systems were stable and transparent. Over time, SCOPTIS’ role evolved into an on-demand point of reference for advanced use cases and optimization.
Results
Through close collaboration, the internal team of BeLiving rapidly gained confidence and technical skills in using the Lobster Data Platform. Within weeks, they were independently building and maintaining integrations that support daily operations across both brands.
Today, the integration layer serves as a solid digital foundationfor the group’s omnichannel business model — enabling reliable data exchange, faster process execution, and improved responsiveness to customer expectations. The Lobster Data Platform, combined with SCOPTIS’ early guidance, continues to deliver lasting value to Exterioo and Juntoo.
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